Nokia’s Lumia 800 Is Pretty, All Right — Pretty Expensive

Nokia’s Lumia 800 Is Pretty, All Right — Pretty Expensive


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As handsome as it might be, the Lumia 800 — Nokia’s new marquee WP7-based smartphone — may have a tough time at market, and for a very simple reason. It’s viewed as overpriced, and not just by analysts who voiced that concern within days of the device’s debut.
Nokia’s carrier partners are now complaining as well. Speaking to Telecoms.com, Simon Lee-Smith, GM of Devices at Telefónica, said that the Lumia 800 is just too damn pricey to succeed.
“If Nokia wants to sell in volume, they need to bring out devices which are cost-competitive,” Lee-Smith said. “[Their high-end devices] are not yet at the right price point.”
And with the Lumia 800 priced at €420 / $577 US (pre-tax and pre-subsidy), he does have a point. Though the hardware is slick — very slick, actually — the Lumia is really just an “as good as” device with nothing to differentiate it from the competition. It’s table stakes, and costly ones at that. And that may make it a tough sell — unless Nokia heeds the advice of Lee-Smith and others and drops its price.

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