Uncharted 3 launches, as Sony faces Uncharted Territory
2 مشترك
كاتب الموضوع
رسالة
Jasmine collar
موضوع: Uncharted 3 launches, as Sony faces Uncharted Territory 8/11/2011, 11:14
Uncharted 3 launches, as Sony faces Uncharted Territory
In the remaining hours before Activision’s ‘Modern Warfare 3′ detonates like an EMP blast, functionally obliterating any meaningful analysis of games sales until things calm down a little, there has been a brief interlude to focus on the two big releases out just ahead of it. Electronic Arts’ ‘Battlefield 3′ is a stake in the ground - EA’s stand-up competitor to the Modern Warfare juggernaut. It won’t outsell it by a long shot, but it has already performed more than respectably.
Meanwhile, ‘Uncharted 3: Drake’s Deception’, like its hapless Indiana-ish hero, Nathan Drake, is just caught in the crossfire. ‘Uncharted 3′ is an interesting animal. Its lead designer, Richard Lemarchand, is a British transplant to America (coincidentally like Sony’s CEO, Sir Howard Stringer) who speaks admiringly of art games from tiny studios and their ability to draw sincere emotion out of players with limited resources. It’s absurd to speak of underdogs in the word of multimillion-dollar AAA releases, but Uncharted 3 is certainly a different beast.
As such, its failure to reach the top of the sales charts in its release week against ‘Battlefield 3′, despite the precipitous fall in sales after BF3′s own first week, and its impending annihilation by ‘Modern Warfare 3′ should not cause too much concern, especially as it is a Sony platform exclusive. However, there are some interesting correspondences between Nathan Drake’s fight for survival and Sony’s.
Trouble in 3D
The multiplayer in ‘Uncharted 3′ is a far less serious affair than its equivalent in the dun-coloured first-person shooters that dominate Xbox Live and PlayStation Network. You player swings, leaps and climbs around an environment, running over treasure chests and blasting away at opponents merrily. However, testing it at Eurogamer Expo, I found a way to make it serious: stereoscopic 3D made it a serious headache to play.
3D certainly has its defenders and admirers. However, it does show both the opportunity and the weakness of Sony’s four screen strategy.
Theoretically, consumers will buy high-margin Sony BRAVIA 3DTVs, driven by their desire for immersive 3D in the Blu-Ray discs and games offered by their PlayStation 3. Next week, Sony will release a PlayStation-branded 24″ 3D monitor specifically aimed at gamers, which will offer not only 3D gaming in single-player mode, but “simulview” – where two players wearing 3D glasses can each see their own split-screen view across the full screen (albeit in 2D). The benefit of this is of course slightly dented by the fact that the monitor is only 24″ across, but even with significant drops in the price differential between 2D and 3D TVs and a halving of the cost of active shutter glasses to $70 each, this is the only way to get the cost of a monitor and two pairs of glasses below $500.
Kaz Hirai, Sony’s Executive Deputy President, has already announced that annual LCD TV production will be halved, from 40 million to 20 million, and the division restructured. TVs remain a core part of Sony’s offering, but the BRAVIA brand’s ability to command a premium – or at least the willingness of consumers in general to pay it – must be dwindling.
Narrative Arcs
Meanwhile, Sony’s other two screens – tablet and phone – have been shaken up by the announcement of the buy-out of Ericsson from Sony Ericsson. Although a costly move at just over €1 billion, it does promise an end to the curiosity of Sony producing phones and tablets not only under different brands but under totally different corporate structures. Leaks of what might be the Sony Ericsson (or Sony, depending on schedule) Experia Arc HD/Duo/Nozomi suggest a phone that may not be on the cutting edge when it arrives but will be a good-looking Android contender. After a long spell in the wilderness, Sony (Ericsson) phones look like they could emerge as solid players in the upper end of the mid-market. With a decent average selling price, and good negotiations with US carriers, there may be opportunities for revenue and profit.
Teasing the sequel
All of these screens are fundamentally hardware plays. Sir Howard Stringer is a media man – he came to Sony after three decades at CBS, and has identified ownership of media and media partnerships as the best weapon in Sony’s armoury. His most probable successor, Kaz Hirai, has come up through Sony Computer Entertainment, and is still its Chairman now it is part of the Consumer Products and Services Group, of which he is President. Whereas Sony are facing a highly commoditised market and faltering demand in TVs, and will need to compete hard to gain and regain market share with tablets and phones, its PlayStation brand remains strong, as it has been since the blip around the high-priced launch of the PlayStation 3. The PS3′s then-derided overspecification is now paying off through falling component and assembly costs. Meanwhile, the faltering of Nintendo’s 3DS has given its portable PSP brand a lift even as its replacement, the PlayStation Vita, moves into sales channels for a December launch. Games and gaming might seem the most sensible angle to focus on both for hardware sales and as a channel for media.
Boss battles
I have been looking hard at Nokia and Sony recently – they are interesting and in many ways similar stories. Huge companies that allowed the world to change underneath them, but which have the cash reserves to carry on as usual and bleed slowly until the sharks are attracted, who are instead trying to get out of the water and back onto dry land. Both remain risks – Nokia will find the smartphone market filled with fierce competitors since it last sought to charge a premium, and Sony is buffeted not just by the degradation of many of its product markets but also the strength of the yen and a succession of natural disasters.
Neither should be confident of succeeding, but Sony may be looking more to its PlayStation range both as a source of gaming sales and a portal for media sales. Which may be good news for Nathan Drake, even as Soap, Ghost and the rest of ‘Modern Warfare’s colourful crew of monosyllabic sociopaths prepare to turn their guns on his chart position.
theredrose
موضوع: رد: Uncharted 3 launches, as Sony faces Uncharted Territory 9/11/2011, 00:25
ابداع وتميز يا غالية
Jasmine collar
موضوع: رد: Uncharted 3 launches, as Sony faces Uncharted Territory 9/11/2011, 05:58
عالم الفيديو و الالعاب و الالكترونيات كل يوم يشهد تطور جديد
هلا فيك وعد
Uncharted 3 launches, as Sony faces Uncharted Territory